Everyone should be working to optimize their website for voice search. At least 20% of search are done by voice and that is going to rise as time goes on. If you want to be a part of this new technology, we’ve come up with some tips to help you do it right.
Claim Your My Business Listing
If you want a simple way to be found by voice searchers, make sure you have a Google My Business listing. This will give searchers information like your address, phone number, and name. Choosing the right category is important to appear in the right voice search results. You should also fill out the information field with a pitch of your services.
Use Structured Data
Structured data, or scheme markup, can give you an edge up on your competitors. It is similar to metadata in that it provides data about what is on your site. When customers look for business, they look for things like hours, address, and contact information. Microdata can make sure you are classified correctly for your voice searchers.
Talk the Way Your Customers Might
Keywords are important, but it’s not the only thing that is important. Anymore, rather than searching for “bowling ball”, they’ll be searching for “where to buy a bowling ball near me,” or “best prices on a bowling ball.” That means that moving from short robotic keyword to longer more human search terms will help with your efforts.
Be Mobile Friendly
After a voice search, the user is probably going to hit up your site from a mobile device. A responsive web design is a good way to ensure you have a mobile friendly site. You also want to make sure your site loads quickly as nobody wants to wait. Other tips are leaving white space, using small words and paragraphs, and providing exciting sub-headings.
Answer Questions in Blog Posts
Many people using voice search will ask questions, such as “where is the nearest gym to me?” Pay attention to the words that are used in queries. After you have those questions gathered, consider using them to optimize your blog and product pages. This will help with voice searchers, as well as everyone else who stumbles onto your page.
Bring Your Business Up a Level
Top Thrive Consulting offers search engine optimization, business consulting, industry-specific marketing, and much more. If you’re looking for a way to make your website stand out, this is the company to work with. To learn more about our services you can reach us at 480-696-7692 / 801-718-7226.